Summary

Seek is a wildlife, plant and fungi identifying app that’s associated with iNaturalist. It’s widely used by wild life enthusiasts and researchers to gather and share data to record protection status, and help with conservation for endangered species.

I gathered a group of current users (myself included) and new users, conducted engaging ethnographic user research to create a safer, more efficient design for the app.

The revised design allows user to more efficiently access top-priority tasks and information, and gives user a safer experience while using the app outdoors.